If you are using Instagram for your business (and let’s face it with 1 billion active users, you absolutely should be) then you must ensure your account profile is the perfect, optimised store front to your business. Use a clear, quality image for your profile pic. Images of people or top products work well but …

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Running Facebook ads can be an excellent way to achieve a range of marketing objectives for your business but before you start there are a few basics that need to be in place to achieve the best outcome for your ads and the best return on your investment. 1.    Ensure that you have an active …

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